ironmale

IA&A's Design Studio developed a brand strategy and visual identity for Ironmale, an initiative spawned through a collaboration with the MIT Museum and MIT Alum Nima Veiseh to raise awareness for young women who want to become scientists and work in STEM professions.

Nima's own mother, Sholeh, is the original inspiration for Ironmale, and is the reason why Nima says they learned science in their home from the earliest age.  Today, young women across the country are turning to STEM professions in record numbers, but the requirements for college applicants who aspire to top universities have never been more rigorous, with expensive summer camps and extracurricular opportunities now being the norm for any competitive college application. Ironmale helps fund those opportunities.

Learn more about Ironmale here.
Learn more about Nima Veiseh here.