Dress Abstract

IA&A's Design Studio teamed up with Washington, DC artist Nima Veiseh to develop a brand strategy and visual identity for Dress Abstract, a sustainable clothing line.

Nima Veiseh started Dress Abstract in 2014 to show that luxury clothing can be both mindful and magnificent.  Growing up in the midwest on the shores of Lake Michigan, Nima saw manufacturing jobs leave his home town as America struggled to sustain its manufacturing sector.  After a decade of training as a designer, artist, and engineer, Nima founded Dress Abstract in 2014 on the principle idea that high-fashion must be sustainable not just in its style, but in every aspect of life.   All of the products are made in America, with sustainable fabrics that are identical to rich silks but use 70% less fresh water to make, preserving the environment and the Great Lakes he grew up on. With each purchase, you are supporting hard working artists, American jobs, and our expert refugee tailors who come from every part of the world to pursue the American Dream.

Nima believes that every person has two sides, like the canvas of a painting, and it is important to create masterpieces that empower our clients to express their full authentic selves.  He is a PhD researcher who has trained at George Washington University, Georgetown University, Columbia University, the Arts League of New York, and the Massachusetts Institute of Technology.

Learn more about Dress Abstract here.
Learn more about the artist here.

Project Details

Client
Nima Veiseh

2018

Designers
Deanna Luu
Alejandra Román

More Work

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