L'Affichomania: The Passion for French Posters

“How fortunate we are to have these lively memories of the past to enjoy today; to experience that certain je ne sais quoi while strolling the exhibition galleries like the Parisians who once encountered them along the boulevards and in favorite bars, restaurants, and clubs; to savor forever the excitement of Paris during the glorious Belle Époque period through the colors and vivid imagery of these enchanting posters. C’est magnifique!” 

– Richard H. Driehaus

“Nothing is really of a more violent modernity, nothing dates so insolently from today [as] the illustrated poster, with its combative color, its mad drawing, and fantastic character.”

– Maurice Talmeyr, 19th century French journalist

Showcasing the remarkable work of five master printmakers, including Jules Chéret, Alphonse Mucha, Eugéne Grasset, Théophile Alexandre Steinlen, and Henri de Toulouse-Lautrec, L’Affichomania: The Passion for French Posters features approximately 65 posters and ephemera dating from 1875 to 1910, the spirited era in France known as the Belle Époque. These pioneering artists reigned in Paris during this period of artistic proliferation, defining a never-before-seen, and never forgotten, art form.

At the end of the 19th century, France witnessed the first great era of poster art, sometimes called its golden age. Bright and bold and found everywhere along the boulevards of fin-de-siècle Paris, the color posters were heralded as a new art form, a brilliant fusion of craft and commerce. The sudden popularity of posters fueled a passion for collecting them, called affichomania. As pedestrians encountered this lively new scenery posted on the walls and kiosks of Parisian neighborhoods, the pulse of modern life seemed to beat faster.

Drawn from the Driehaus Collection of Fine and Decorative Arts, L’Affichomania: The Passion for French Posters explores the eruption of the poster craze in Paris, bringing to life the exuberant spirit of the Belle Époque.

Number of Works:
Approximately 62 objects, including posters and ephemera, 1 kiosk, and 3 videos
Organized by:
The Richard H. Driehaus Museum
Jeannine Falino, independent curator and museum consultant
Approximate size:
3,500-4,000 square feet, or 300-350 linear feet
High security
Participation Fee:
Please Inquire
IA&A makes all arrangements; exhibitors pay outgoing shipping costs within the contiguous U.S.
Booking Period:
12 weeks
Fall 2019 – Fall 2021
June 2020 – October 2021
L’Affichomania: The Passion for French Posters by Jeannine Falino, preface by Richard H. Driehaus, photographs by John A. Faier
Vero Beach Museum of Art, Vero Beach, FL
October 19, 2019 – January 12, 2020

Leigh Yawkey Woodson Art Museum, Wausau, WI
March 7, 2020 – May 31, 2020

Jule Collins Smith Museum of Art, Auburn University, Auburn, AL
August 2020 – November 2020 (exact dates TBD)