At the end of the 19th century, France witnessed the first great era of poster art, sometimes called its golden age. Bright and bold and found everywhere along the boulevards of fin-de-siècle Paris, the color posters were heralded as a new art form, a brilliant fusion of craft and commerce. The sudden popularity of posters fueled a passion for collecting them, called affichomania. As pedestrians encountered this lively new scenery posted on the walls and kiosks of Parisian neighborhoods, the pulse of modern life seemed to beat faster.
Drawn from the Driehaus Collection of Fine and Decorative Arts, L’Affichomania: The Passion for French Posters explores the eruption of the poster craze in Paris, bringing to life the exuberant spirit of the Belle Époque.